The ZOO Editorial

Expert Curation, Style Guides and Definitive Menswear Solutions

Welcome to the ZOO Fashions Editorial.

Navigating the modern luxury landscape can often feel like navigating pure noise. At ZOO, our mandate is clarity.

Our Editorial is not a traditional fashion blog. We endeavour to deliver a definitive, problem-solving resource designed specifically for the modern wardrobe. Since 1982, we have built our reputation as an independent authority by securing Day 1accounts and championing the mavericks of the industry. Always understanding that true style is more than just a label or a price tag; it is about intentionality, fabric architecture and cultural narrative.

As Head Buyer, my objective, alongside our core team of stylists, digital forecasters and industry veterans, is to break down the barrier between runway, showroom and the street. We are here to decode the designer intent behind the garments and provide you with the expert advice required to wear them with absolute authority.

What You Will Find in the ZOO Editorial:

Definitive Style Guides: Actionable styling solutions for high-intent scenarios. Whether you need a packing list for a chilled UK country break or the blueprint for a day-to-night transition in Ibiza, we provide the exact formulas.
Expert Tier Lists & Essentials: Highly curated, easily scannable breakdowns of the top investment pieces, seasonal must-haves and limited-exposure acquisitions you actually need in your rotation.
Designer & Fabric Deep Dives: Authoritative explorations into the DNA of the brands shaping the culture. From the relentless textile engineering of Stone Island’s research labs to NIGO’s subcultural reinvention of Kenzo.
Technical Styling Advice: Step-by-step masterclasses on how garments occupy space. Learn how to balance oversized architectural proportions, layer complex utility pieces and ground massive silhouettes with the correct footwear.

Consider this space your direct, insider access to the new luxury establishment. Read the edits, find your sartorial solutions and build your wardrobe with absolute intent.

David, Head Buyer & Curator

7 Red-Hot T-Shirts To Refresh Your Summer Wardrobe

Posted on July 22 2022

As the British summer begins to approach its peak, we’ve sifted through our expansive collection of t-shirts to uncover the real stars of the show.

8 Summer Caps To Shield You From The Sun

Posted on July 18 2022

For our latest editorial, our stylists have been hard at work, curating an edit of exceptional caps from our latest showcase and striving to keep you ahead of the competition this summer.

5 Finishing Touch Accessories To Complete Your Summer Looks

Posted on July 11 2022

In our latest feature, we’re endeavouring to awaken your creative tendencies and help bring your outfits to life this summer with our stylist’s select accessories from our latest seasonal showcase.

Holiday Shirts For Your Ibiza Summer Holiday

Posted on July 04 2022

There’s no holiday quite like a summer holiday and there’s no summer holiday quite like an Ibiza summer holiday! In our latest edit, we’re bringing you our stylist’s top holiday shirt recommendations for the Ibiza party scene and beyond!

5 Styles To Get You In The Festival Mood

Posted on June 24 2022

Our latest editorial is designed to get you back into the festival mood with a colourful collection of funky and fantastical styles from our latest edit.

Embrace The New Summer Of Love With These 6 Boho Styles

Posted on June 17 2022

For our latest edit, we’ve hand-selected six styles that will help you find your inner wild child and embrace the new summer of love.

6 Father’s Day Gifts That Are Certain To Please

Posted on June 10 2022

Check out these 6 carefully selected gifts that are sure to appeal to dads of all tastes and proclivities and, more importantly, are guaranteed to put a smile on his face this Father’s Day.

5 Essential Bags For Your Travels (And Beyond)

Posted on June 03 2022

With wanderlust really beginning to ramp up across the nation, the time to talk travel accessories is now. Our latest style guide brings you a curated selection of bags that can cater to all of your travel wants and needs.

Swimwear Sets For The Vacation Season

Posted on May 27 2022

In the run-up to an expectedly jam-packed summer, we’re shining a spotlight on our diverse and eclectic selection of swimwear styles to help you make the most of the vacation season.

Balenciaga SS22: The Best Of

Posted on May 06 2022

Demna Gvasalia’s latest exhibition is arguably his most typically ‘Balenciaga’ collection to date. With this in mind, we’ve handpicked 5 styles that best illustrate that presiding sentiment.

Balenciaga

10 Essentials For Your Next Summer Vacation

Posted on April 29 2022

Whether it’s Bora Bora, Mauritius or The Seychelles on your travel bucket list this year, make sure you’ve got the wardrobe to match with our editor’s select essentials for your next summer vacation.

Fun Floral Looks To Kickstart Your Spring & Summer

Posted on April 22 2022

Now that we’ve crossed over into that eagerly anticipated ‘BST’ time zone and the refreshing sunshine is becoming a more prominent daily feature, we thought it’d be fun to assemble some floral-focused looks for you to experiment with over the coming weeks and months.

5 Favourites From Amiri’s SS22 Collection

Posted on April 15 2022

For this latest feature, we’ve put together a hotlist of our most cherished styles from Amiri’s SS22 collection, breaking down and exploring all the individual elements that make them the showpieces that they are.

Amiri

What To Do & What To Wear Over The Easter Break

Posted on April 13 2022

If you’re still scratching your head for ideas, this latest editorial feature should provide you with some inspiration for what to do, where to go and, most importantly, what to wear over the Easter break.

6 Tips For Mastering Spring Style

Posted on April 01 2022

In our latest editorial feature we’re sharing our guiding principles for dressing effectively during the spring months and putting forward our suggestions for the best SS22 styles to help you achieve your spring style goals.

8 Logo Styles To Get Behind This Season

Posted on March 25 2022

It’s full steam ahead for the logomania locomotive in our SS22 showcase as we pay tribute to the bold and beautiful styles that aren’t afraid to represent for their respective brands.

Commemorating 20 Years Of Y-3

Posted on March 18 2022

2022 marks 20 years’ worth of collaborative exhibitions between Yohji Yamamoto and adidas by ways of their joint creative endeavour Y-3. To mark the occasion, we’ve selected five of our favourite pieces from their 20th anniversary collection.

10 Style Updates For Your 2022 Wardrobe

Posted on March 04 2022

Now that we’ve rounded the proverbial first bend of 2022, it’s time to start assessing our wardrobe goals and aspirations for the year. And what better way to mark the occasion than by hitting the refresh button on your wardrobe?

Our Favourite 5 Styles From Givenchy’s SS22 Collection

Posted on February 25 2022

Matthew M. Williams’ third ready-to-wear collection at the helm of Givenchy is a demonstration of his wildest ideas and ambitions. this season we’ve doubled down on these ideas and ambitions, bringing to you one of our most exciting, and untempered Givenchy showcases to date. Here are 5 of our favourite styles from Givenchy’s Sping 2022 menswear collection.