A Brand like no other, with a history like no other, STONE ISLAND is the epitome of 21st century mens fashion; stylish, elegant, functional, yet with a flair for innovation and inventiveness. Always unwavering in its dedication to both its clientele and philosophy.

We're now fully immersed in the Stone Island SS24 Collection, we welcome you to explore our full Stone Island Outerwear edit, all complimented by the Stone Island Overshirt story and Stone Island Cargo Pant mix.

But for now let's focus on the highlights of Stone Island SS24 Collection so far…

Stone Island Outerwear at Zoo Fashions

1. STONE ISLAND Coat - Dissolving Grid Camo Mesh On Reflective ECONYL® Regenerated Nylon Coat

Made using Stone Island ECONYL® regenerated yarns, Both fabrics are printed with an original camouflage pattern, created by STONE ISLAND by artfully dirtying parts of a mesh support. The reflective pattern on the inner layer is triggered when the light hits the garment, for a three-dimensional look. Product comes with the distinctive ‘Special Projects’ Stones Island White Compass Badge on Black Wool Felt.

An immediate Iconic Stone Island Jacket - Shop The Product NOW & more pieces inspired by this story 

2. STONE ISLAND Coat - Metallic Run Proof Nylon Parka

Another standout piece from the Stone Island Outerwear range is this METALLIC RUN-PROOF NYLON Long Parka. Effortlessly stylish and timeless, SI once again merge fabric technology and design. Light black polyester is bonded to a coloured extruded polyurethane, creating a shiny metallic effect that once thermal taped is both wind & water resistant.

3. STONE ISLAND Closed Loop Project

The Stone Island Closed Loop project reuses cotton material off cuts from its own production chain. The off cuts selected in the production plants are reprocessed to obtain new blended yarns, containing at least 50% recovered material. The fabrics derived from this elaborate recovery and regeneration process are used for new garments. The finished pieces are then dyed with natural pigments from plant or mineral sources.

To emphasize the unique nature and process of the garments, , products come with the distinctive ‘Special Projects’ Stone Island White Compass Badge on Black Wool Felt.

STONE ISLAND Skin Touch Nylon

Stone Island Outerwear has been the wardrobe staple for generations of men, across the globe. SS24 collection continues to innovate and lead, in both style & technical fabrications. SS24 Stones Island see’s the introduction of SKIN TOUCH NYLON-TC­.

These Stone Island Coats come in both ‘Bomber’ & Hooded ‘Packable’ Style ( featured).Both styles are a light, high-performance fabric with a clean appearance using fine denier microfiber nylon yarns. A very thin wind and water-resistant coating is applied to the textile base. The increased stretch component makes this fabric super comfortable. The addition of a special PFC-free agent to the dye formula gives the piece an anti-drop finish.

This Stone Island Hooded Packable Jacket, could just be yours, and the #festivaljacket of the season!

STONE ISLAND Mesh Knit Story

The elevation of Stone Island apparel is never more evident than with the SS24 Stone Island Mesh Knit programme, detailed here.

Expertly crafted in a soft organic cotton construction, both the Polo Top & Crewneck sweater embody chic Italian styling & casual elegance. This is an ideal Wardrobe addition for the cooler months & late Summer evenings, with the detailing of the ribbed knit design that adorns the edge of the sleeves and hem for a secure and luxurious cosy feel.

These are our Stones Island SS24 Collection highlights, so far… Go & check our full edit, available Online & In-store NOW.

Craving more Stone Island Brand knowledge & background, here’s excerpts from Mr Stone Island himself, Carlo Rivetti

Brand focus: Stone Island

Stone Island, the iconic Italian sportswear brand, has built a reputation for pushing boundaries and redefining outerwear. Founded by Massimo Osti, Stone Island has become synonymous with innovative materials, functional design, and a unique following.

Osti’s vision was to create clothing that was stylish yet practical, inspired by the functionality of military and workwear. He experimented with new fabrics and treatments, resulting in ground breaking garments like the Tela Stella, a water repellent cotton canvas, and the Raso Gommato, a rubberized cotton.

Stone Island’s commitment to innovation extends to the Grey Camo Mesh Reflective Nylon Coat. This garment is a fine example of the quality of outerwear by Stone Island.

From Wool Mills to World-Renowned Outerwear: The Story of Stone Island

The story of Stone Island isn't just about a brand; it's a captivating narrative deeply woven into the rich tapestry of Italian fashion and the Rivetti family legacy. It's a tale of passion, innovation, and a relentless pursuit of excellence.

A Legacy Rooted in Textiles:

Our journey begins in the 19th century with Giuseppe Rivetti, my grandfather, who established a thriving wool mill. This marked the foundation of our family's enduring passion for textiles, a passion that would be nurtured and passed down through generations.

Embracing the Future of Fashion:

My father, Silvio, took the reins of the business and embraced the winds of change. He witnessed the burgeoning ready-to-wear market during his travels to the United States and recognized its potential. Upon his return to Italy, he spearheaded the introduction of this novel concept, forever altering the Italian fashion landscape.

Adapting to Shifting Winds:

However, the 1970s brought unforeseen challenges. The oil crisis shook the industry, forcing us to adapt and embrace innovation. We recognized the need to venture beyond traditional manufacturing and collaborate with rising talents like the visionary designer Emanuel Ungaro. This marked a pivotal shift for GFT, transforming us from a solely manufacturing entity into a platform for licensing renowned Italian designers. This period played a crucial role in the rise of "Made-in-Italy" ready-to-wear, signifying the successful marriage of entrepreneurial acumen and creative talent.

The Birth of a Visionary Brand:

In the late 1970s, I, Massimo Osti, joined GFT, brimming with ideas and a distinct vision for the future. Driven by a desire to push boundaries and explore new frontiers, I envisioned venturing beyond traditional clothing and delve into the dynamic world of sportswear. This ignited a series of strategic moves, beginning with the acquisition of C.P. Company, a pioneering brand in the realm of sportswear, in the early 1980s.

Stone Island: A New Chapter Begins:

By 1993, my desire to fully embrace this new direction reached its apex. I made the bold decision to leave GFT and acquire Sportswear Company. This pivotal moment marked the official birth of Stone Island, the brand that would become synonymous with innovative materials, functional design, and a unique aesthetic that continues to captivate the world today.

The story of Stone Island is not just mine; it's a testament to the collective spirit of creativity, adaptation, and the unwavering pursuit of excellence that has become the cornerstone of our family legacy. It's a story that continues to unfold, as Stone Island pushes boundaries and redefines the landscape of modern outerwear.

At the end of 2019, I met Remo Ruffini. We talked about the ’80s, the “paninari”, our beginnings and our love for our respective companies. We immediately got along.

We talked again in September 2020 and quickly decided to join forces to face the challenges ahead united and stronger.

Stone Island and Moncler have common roots, similar entrepreneurial paths and we both share the utmost respect for the deep values of the two brands and for the people who work with us.

Thus begins a great new chapter for Stone Island.