For many of us, logos are the most effective proclamation of the brands we’ve chosen to get behind and the fashion philosophies that we align ourselves with. In some ways, they’re a symbol of our own self-expression and, therefore, badges to be worn with pride. Whether your team Givenchy, clan Balenciaga or house Louboutin (or even all three, extra points are awarded for experimenting with multiple), the logos you rock can say a lot about you and your values, both as a fan of fashion and as a person in the broader sense.
Well, it’s full steam ahead for the logomania locomotive in our SS22 showcase as we pay tribute to the bold and beautiful styles that aren’t afraid to represent for their respective brands. Our latest feature is a curated edit of our editor’s handpicked logo styles from the season, styles that we’re confident will make an impression in whatever outfits you choose to style them in.
Givenchy White Josh Smith 4G Sun Print T-Shirt
Matthew M. Williams teamed up with New York-based artist Josh Smith for Givenchy’s Spring 2022 collection, infusing Smith’s abstract, vibrantly hued paintings into his designs for a capsule of visually striking silhouettes. The trademark Givenchy 4G logo is transformed in this White Josh Smith 4G Sun Print T-Shirt, bringing a bright, colourful energy to match those eagerly-anticipated, sun-soaked summer days that we’ve all been longing for.
Shop the full Givenchy collection here
Palm Angels Red Classic Logo Oversized Hoodie
As far as instantly recognisable logo graphics go, Palm Angels’ gothic-style signature is right amongst the most identifiable in the contemporary fashion scene. It should therefore come as no surprise that this logo is all that’s really needed to sell this Red Classic Logo Oversized Hoodie, a wonderful option for effortless, off-duty styling with a little bit of Francesco Ragazzi’s patented flair and attitude. Our featured hoodie is also available in a cool black colourway, but it’s the striking red that’s really caught our attention this season.
Shop the full Palm Angels collection here
Saint Laurent Black Logo Print Oversized T-Shirt
Saint Laurent has become synonymous with chic and sophisticated detailing and that’s certainly the case with this Black Logo Print Oversized T-Shirt. The smooth, brushstroke-style ‘Saint Laurent’ logo is the defining touch of class in a style that’s tailor-made for layering experimentation in a range of smart-casual and occasionwear outfits. It’s a perfect example of the kind of understated elegance that no label can execute quite like Saint Laurent.
Shop the full Saint Laurent collection here
Amiri Black Paint Drip Core Logo Sweat Pants
Amiri is here to once again show us that sweat pants can be so much more than just throw-away loungewear pieces when put in the right hands. The fine embroidery, supple leather appliques and engraved metal hardware are just a few examples of the meticulous attention to detail that distances these Black Paint Drip Core Logo Sweat Pants from the other, less ambitious styles in your sweat drawer. Don’t be afraid to leave the confines of the house and take them about town on your off-duty adventures.
Shop the full Amiri collection here
Christian Louboutin Blaster Red CL Logo Jacquard Travel Case
Christian Louboutin’s popular ‘Blaster’ bag is given a dynamic uplift with this sporty CL logo motif that’s become a hallmark feature of their most recent menswear collections. Mr Louboutin has been well known to experiment with bold and fanciful graphics and patterns throughout his career, and this lively red motif is a true manifestation of his most proclivous tendencies. The featured logo graphic can be found plastered across a selection of wallets, cardholders and other similar small leather goods in our showcase, but the Blaster Red CL Logo Jacquard Travel Case might just be our most exciting silhouette to date…
Shop the full Christian Louboutin collection here
Valentino Garavani Black VLTN Bucket Hat
Your headwear should always be an important wardrobe consideration, regardless of the time of year. Valentino Garavani’s featured Black VLTN Bucket Hat arrives at that crucial intersection between winter and spring, the time in which we begin to trade beanies for caps and bucket hats. An effortlessly cool and versatile option that can easily be styled into a wide variety of off-duty looks and boasts just the right amount of luxury flair with its subtle ‘VLTN’ logo placement.
Shop the full Valentino collection here
Balenciaga Black All-Over Logo Oversized Shirt
During his tenure at the helm of Balenciaga, Denma Gvasalia has shown us that there’s no harm in a little logo overindulgence from time to time. In fact, some would even go as far as crediting him as being one of the main catalysts behind the resurgence of the ‘logomania’ trend that’s come about in the luxury space in more recent times. The iconic ‘Balenciaga’ motif is a little more understated in a tone-on-tone rendition for this Black All-Over Logo Oversized Shirt, but it’s definitely no less effective, maintaining that youthful aesthetic that has made Balenciaga the kings of contemporary streetwear.
Shop the full Balenciaga collection here
Casablanca Black Masao San Souvenir Jacket
Charaf Tajer’s Casablanca is quickly beginning to make a name for itself and is certainly a label to keep an eye on as we move into the warmer months of the year. While there are a plethora of exciting styles in our showcase to choose from, this Black Masao San Souvenir Jacket has to be one of our favourites, particularly during this more transitional weather period where light jackets are still very much the order of the day. The showpiece here, of course, is the Picasso-esque graphic applique on the back, a perfect illustration of the explosive colour and abstract expressionism that somewhat defines the label’s overarching aesthetic.
Shop the full Casablanca collection here
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