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“This collection is a continuation of an American conversation – a reflection of American luxury, of the Hollywood DNA of Amiri,” shared brand founder and creative director, Mike Amiri on the inspiration behind the SS25 collection.
“The clothes fuse stage presence with an irreverent, everyday cool – a California mentality of dress, translated to the Paris runway. It’s about Modern Jazz – meaning both the music, and an attitude.”
This attitude translated into preppy sweaters, camp collar shirts, and relaxed double breasted tailoring that was dressed up with crystal details or kept casual with slouchy jeans. Despite the vintage feel, this everyday wardrobe was given contemporary twists to update it for the modern man.
For the Spring/Summer 2025 campaign, Y-3 continues it‘s road trip across America, this time in Los Angeles. The fastest man on the planet, Noah Lyles meets a true original, A$AP Nast. Two heroes, defined by time.
A story of time in flux, the campaign features Noah Lyles on the streets of LA, whilst at the same time A$AP Nast is captured working on music in one of the industry‘s most legendary recording studios.
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